Bluetooth · IoT · Edge AI
Connected products,
built at AI speed.
Pretty Smart Labs is an AI native product engineering studio. Since 2007 we have taken devices from firmware to cloud to app, Bluetooth LE to edge AI, with the senior rigor wireless demands.
Who we are
We are a product engineering studio. We have shipped connected devices since 2007, and we build our own. The latest is psvision, an AI camera that runs on a Bluetooth LE microcontroller. Building for ourselves is how we stay honest about what ships.
“You are always doing things before the market. I like it.”
Our own product
An AI camera that runs on a Bluetooth LE microcontroller.
The classifier runs on the sensor die. What leaves the device is a verdict: a class, a confidence, and one still of about 70 KB as evidence. No MIPI, no application processor, no video stream. You say a word, and that word becomes the filter.
See psvision →
What we do
Eight disciplines, one team.
Sensing, radio, inference, actuation, app, cloud, and the certification work that decides whether any of it ships.
Bluetooth LE and LE Audio
From NDA to a shipped pairing milestone in 21 days.
Bluetooth Mesh
230 metre node links on battery, on a railroad maintenance train.
Sensors and signals
ITU-T biosignal format contribution, 2017.
Inference on the device
Parkinson's tremor detection as ML on a milliwatt node, 2020. YOLO11n on sensor, 2026.
Voice and keyword spotting
The spoken word becomes the camera's filter, on the nRF54 Axon NPU.
Haptics and actuation
Haptic wearables that let deaf fans feel a live match in the stadium.
Matter, Thread and Zigbee
Shipped alongside BLE in the same products, not instead of it.
Apps, cloud and the unglamorous half
Products we still keep alive years after delivery.
How to start
Edge Inference PoC Sprint
Your use case running on real hardware, with measured on device benchmarks and an engineering book you keep.
Sustaining Retainer
The team that built it keeps it shipping: firmware updates, app store renewals, DFU, and the fix that cannot wait. Built for products already in the field.
What clients say
Trusted by the people we have shipped with.
“I have seen the Pretty Smart Labs team quickly overcome within a short time challenging issues which the end customer has struggled with over a year and quickly get them to prototype testing.”
“The Pretty Smart Labs team has deep BLE knowledge, especially as it pertains to the Nordic family. I have seen their team respond with excellent timing to unexpected situations.”
Got a product that needs to think?
Tell us what you are building. We reply within two working days.